The Power of Storytelling in Building Brand Awareness
Have you ever heard of the “Rule of 7”? It’s a marketing principle that suggests a consumer needs to see a brand’s message at least seven times before they can remember it. This simple yet profound idea highlights the importance of consistency and...
How to Choose the Right Cofounder for your Business
One of the most frequent questions I get from entrepreneurs is: What should I consider when bringing on a co-founder to start a business? Choosing a co-founder is one of the most critical decisions you’ll make as an entrepreneur. A co-founder is more than just a...
Co-Founder Misalignment: The Mistake That Ended Our Promising Startup
In my third year at Kwame Nkrumah University of Science and Technology, my roommate and I co-founded a startup. Like most young entrepreneurs, we were full of excitement and brimming with ideas. We called our startup Wires and Bytes. Initially, we experimented with a...
You Don’t Need to Build the Next Big Thing to Succeed in Business
In today’s world, where every headline seems to celebrate groundbreaking tech startups and unicorn valuations, it’s easy to feel like success in business only comes from creating the next big thing. But the truth is, not everyone is destined—or even needs—to build a...
Hello,
My name is Isaac Sesi. I started my first company, Invent Electronics in my second year in university and I’ve co-founded 3 startups since.
Along the line, I have learnt a great deal and I want to share everything I know with you to help you build your dream business too. Read more